Banking Brand
Antlers Accounting
Project Overview
This project was to introduce us to brand identity and we had to create a modern banking company with the target audience being 16-25 year olds. This was the first time I had ever looked at branding but I was looking forward to it.
Research
My research for this project was going to be extensive because it was larger project and had six weeks to complete it, therefore we had plenty of time to conduct a lot of research. I learned and applied new research techniques to this project such as user personas and created a survey to gather research for the first time. I also done quite a bit of research into brand values, colour psychology and other components that are needed to create a successful brand.
Sketches/Wireframes
I then moved on to my sketches and wireframes which had a many of both. Lots of failed designs and colour schemes and logos and just a lot in general. However, with these sketches and wireframes I was able to narrow down a design and colour scheme that worked well together and that I was happy to use as my branding.
Mockups
Then we began to create mockups of our brand on lots of different products and this was also a new tool to me but I absolutely loved it. To see your brand on a physical product brought everything together and made it look so realistic. It also brought me some reassurance that my brand looked good.
Landing Pages
The main outcome of the project was to create a landing page for the brand. However, I really struggled with this part with trying to figure out and use web flow as a software I had never touched before. I did eventually mange to create a landing page but it was the toughest part of project to create for me.
